How to Start and Sell Pickles from Home in India

Why Pickle Business is a Great Home Startup Idea

Pickles are part of almost every Indian meal – from Mango and Lemon to Chicken and Fish Pickles. They have a long shelf life, don’t need heavy equipment, and can be prepared in small batches.

That’s why a home-based pickle business is one of the easiest and most profitable food businesses you can start with minimal investment.

Whether you are making traditional Andhra Avakaya, spicy Non-Veg Pickles, or simple Garlic and Gongura varieties, there’s always demand – both offline and online.


Step-by-Step: How to Start Selling Pickles from Home

1️⃣ Learn or Perfect Your Recipes

Start with a few tried-and-tested recipes – Mango, Lemon, Garlic, and for non-veg lovers, Chicken, Mutton, Fish, or Prawn Pickles.

Maintain taste consistency – that’s what keeps customers coming back!


2️⃣ Arrange Ingredients & Packaging Material

Buy your ingredients fresh from local markets.

Invest in simple packaging like glass jars or food-grade plastic containers with labels.

Good packaging = freshness + trust.


3️⃣ Decide Your Brand Name & Logo

Give your pickle business a memorable local name.

Example: Amma’s Pickles, Rayalaseema Ruchulu, or Taste of Andhra.

You can design a simple logo online for free.


4️⃣ Set Pricing

Keep your prices competitive but include:

  • Ingredient cost
  • Packaging cost
  • Delivery or courier charges
  • Small profit margin

For example:

₹180–₹250 for 250g jars is a common starting price.


5️⃣ Create an Online Presence with chotu

This is where most home businesses struggle – going digital.

Many people try building a website or listing on marketplaces, but it’s complicated and costly.

With chotu:

  • You can create your digital store in minutes.
  • Add your pickle products easily (with photos, prices, and description).
  • Get a unique store link and qr  to share directly with customers.
  • Take online payments securely.
  • No app required, no coding, and zero commission.

Now, when people search for “pickle shops near me”, your store can show up – and you can share your link anywhere (WhatsApp, Facebook, or even on the pickle bottle label).


6️⃣ Promote Your Business Locally

Once your chotu store is live:

  • Share your store link on WhatsApp groups, status, and community pages.
  • Encourage customers to leave good reviews.
  • Offer small discounts on bulk orders or referrals.

Remember: Local word-of-mouth + digital visibility = fast growth.


7️⃣ Handle Orders & Delivery Smoothly

Use WhatsApp to confirm orders directly.

For local deliveries, use services like Dunzo or Swiggy Genie.

For long-distance customers, courier jars safely in bubble wrap.


💰 How Much Can You Earn from a Pickle Business?

A small home pickle business can earn anywhere between ₹10,000 to ₹50,000 per month, depending on your product variety and online visibility.

With time, your repeat customers will grow – especially if your store is easy to find and order from online.


⚙️ How chotu Makes It Simple
FeatureWithout chotuWith chotu
Website CreationNeeds developerInstant digital store
Order ManagementManualWhatsApp integrated
Commission15–30% on marketplaces0% commission
PromotionDifficultShareable store link
PaymentsManual / upiManual / upi payments supported

Final Words

Starting a pickle business from home is not just about recipes – it’s about reaching customers.

With chotu, you can turn your homemade pickles into a growing online brand in just a few minutes.

So go ahead –

👉 Create your digital store on chotu,

👉 Share your link,

👉 And start getting orders from “pickle shops near me” searches today!

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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