How Social Media Changed the Sports Marketing Game – Grow Your Brand Online with chotu

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sports marketing

The New Arena: Sports Meets Social Media

The world of sports marketing has undergone a massive transformation – and it’s all thanks to social media. From local cricket clubs to global football leagues, social media platforms have become the ultimate playing field for fan engagement, brand partnerships, and digital growth. Whether you’re a small sporting goods store or a sports academy, your audience is already scrolling, sharing, and shopping online. The question is – are you showing up where they are?

That’s where chotu comes in. With chotu, you can build your online sports brand, sell products, take WhatsApp orders, and grow your fan base – all without coding or complicated tools.

1. From Billboards to Feeds: The Rise of Digital Sports Marketing

Gone are the days when sports marketing meant posters, flyers, and stadium hoardings. Today, every athlete, coach, and brand can reach millions with a single post. Platforms like Instagram, YouTube, and X (Twitter) allow brands to:

  • Launch new product lines with influencer collaborations
  • Go viral with user-generated content (like fan reels and reviews)
  • Build excitement through countdowns, live sessions, and giveaways

But the most powerful shift? Direct connection with fans. You can talk, listen, and sell – all within the same platform.

2. Why Every Sports Brand Needs an Online Store

Fans don’t just want to watch – they want to buy. Whether it’s jerseys, fitness gear, sports shoes, or custom accessories, your online presence can be your biggest source of revenue.

With chotu, setting up your store is as easy as:

  1. Uploading your product photos
  2. Adding prices and descriptions
  3. Sharing your shop link directly on social media or WhatsApp

And when an order comes in? You’ll receive it instantly on WhatsApp – simple, fast, and 100% mobile-friendly. No tech skills required.

3. Turning Followers into Customers with chotu

Every follower you have is a potential customer. But without a smart system, you might be losing them before they even click “Buy Now.”

Here’s how chotu helps you convert engagement into sales:

  • Integrated Store Links: Share your product catalog in your bio, stories, or reels.
  • WhatsApp Orders: Customers can chat and buy in one click.
  • Mobile Dashboard: Manage your entire store from your phone – anywhere, anytime.

No complicated apps. No middlemen. Just pure growth.

The Future of Sports Marketing Is Social – and Smart

In today’s fast-moving world, attention is everything. Social media has become the stadium where brands compete – and with chotu, you can play to win. Build your digital shop, promote your gear, and grow your sports brand like never before.

Whether you sell cricket bats, gym gear, or fan merchandise – it’s time to go digital with chotu and make your brand the next online champion.

👉 Start today at owner.chotu.com/sell-online

  • Select a suitable template
  • Add your Business name and mobile number(whatsapp one)
  • Choose FREE or paid option

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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