Office Stationery vs School Stationery – How to Set Up Your Online Store with chotu

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Stationery shop online

From Classrooms to Boardrooms: The Stationery Business Has Gone Digital

Pens, notebooks, markers, and files – stationery products may look simple, but the market behind them is massive and ever-growing. Whether it’s school stationery for students or office stationery for professionals, demand never stops.

But here’s the exciting part – most customers are now shopping for these items online. Parents prefer ordering school supplies from their phones, and offices are restocking through WhatsApp vendors. That’s why now is the perfect time to take your stationery business digital with chotu.

With chotu, you can set up your own online stationery store, receive WhatsApp orders, and manage everything right from your phone – no coding, no confusion.

1. Office Stationery vs School Stationery – Understanding Your Market

Before you start, it’s important to know who you’re selling to:

Office Stationery:

This category focuses on corporate and professional buyers who value bulk purchases, brand consistency, and quick reordering.

Examples include:

  • A4 paper, pens, staplers, files, desk organizers
  • Printer cartridges, sticky notes, office diaries
  • Customized logo notebooks and pens

These customers prefer convenience and fast delivery – and are often repeat buyers.

School Stationery:

Here, creativity and variety win the game. Parents and students look for:

  • Colorful notebooks, drawing books, geometry sets
  • School bags, lunch boxes, and art supplies
  • Cute designs, cartoon themes, and seasonal offers

If your products are visually appealing and affordable, social media can bring you hundreds of new customers every month.

The best part? With chotu, you can serve both – manage separate categories, create discounts, and receive all your orders on WhatsApp.

2. How to Set Up Your Online Stationery Store with chotu

Starting your digital stationery store with chotu is quick and effortless:

1.Create Your Store:

 Go to owner.chotu.com/sell-online

  • Select a suitable template
  • Add your Business name and mobile number(whatsapp one)
  • Choose FREE or paid option
  1. Organize Your Catalog:

    Separate your items into Office Stationery and School Stationery collections. Add categories like “Back to School” or “Office Essentials.”
  2. Share and Sell:

    Share your chotu store link on WhatsApp, Instagram, or Facebook. Customers can browse and order instantly – and you’ll receive orders directly on WhatsApp!
  3. Manage Everything from Your Phone:

    Handle orders, payments, and delivery updates easily – no laptop or complex software needed.

3. Why chotu Is Perfect for Stationery Sellers

  • No Coding Needed: Build your online store in minutes.
  • WhatsApp Integration: Get orders and chat with buyers directly.
  • Mobile Dashboard: Manage your inventory, offers, and customer list from your phone.
  • Share Anywhere: Send your store link on WhatsApp groups, school communities, or office networks.

Whether you’re a small stationery shop or a wholesaler – chotu gives you the power to sell online like a pro.

4. Pro Tips to Grow Your Stationery Business Online

  • Run Category Offers: “Buy 2 Get 1 Free” on school notebooks or office pens.
  • Promote on WhatsApp: Share your store link in parent or office groups.
  • Bundle Products: Create combos like “Exam Essentials” or “Office Starter Pack.”
  • Post Regularly on Social Media: Use short product videos, fun reels, and before-school-season promotions.

With chotu, you don’t just build a store – you build a brand that people recognize and trust.

Final Note: Stationery Has Gone Smart – So Should You!

Whether it’s schools reopening or offices restocking, the stationery business never slows down. But the way people buy has changed. Going online is no longer optional – it’s essential.

With chotu, you can build your online store, take WhatsApp orders, and grow your stationery brand effortlessly.

Start your stationery store today, and make your business the go-to shop for students and professionals alike.

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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