Build Your Own Online Medical Store: A Step-by-Step Guide for Pharmacy Owners 

pharmacy online

Running a medical shop has always been about trust, reliability, and timely service. But in today’s digital-first India, your customers are changing fast – they expect to buy medicines, supplements, and health essentials online with just a few taps.

Big pharmacy apps are everywhere, but local medical store owners like you have something they don’t – personal trust and community reach. Now, with chotu, you can combine both worlds: go online, serve digitally, and grow profitably – all without hiring developers or paying huge commissions.

Here’s a step-by-step guide to help you build your own online medical store and take your pharmacy business to the next level.

Step 1: Understand Why Going Online Matters

The healthcare industry is going digital faster than ever. From online doctor consultations to home delivery of medicines – customers now expect speed, convenience, and availability.

If your pharmacy is still offline, you’re missing out on a large and growing market. By creating an online store, you can:

  • Increase your daily sales through digital orders.
  • Stay open 24/7, even after physical shop hours.
  •  Reach more local customers searching “medical shop near me.”
  • Build repeat orders with subscription and refill reminders.
  • Compete with major pharmacy chains, while keeping your local charm.

Step 2: Create Your Online Medical Store with chotu

You don’t need a coder, designer, or expensive software.

With chotu, you can set up your online pharmacy in minutes.

Here’s how:

  1. Visit owner.chotu.com/sell-online.
  2. Select a suitable template
  3. Add your Business name and mobile number(whatsapp one)
  4. Choose FREE or paid option

Your digital store link becomes your one-stop platform to display products, accept payments, and manage orders.

Step 3: Add Your Medicines and Products

Your inventory is your strength – and now it’s time to make it visible online.

List your products under clear categories like:

  • Prescription Medicines (upload guidelines for RX verification)
  • Over-the-Counter (OTC) items
  • Health Supplements & Vitamins
  • Baby & Personal Care
  • Medical Devices (BP monitors, thermometers, glucometers)

Add key details for each item:

  • Product name & dosage
  • Brand/manufacturer
  • Price & available quantity
  • Prescription required or not
  • Delivery or pickup options

Tip: Use real product photos to build trust – avoid generic stock images.

Step 4: Set Up Payment & Delivery Options

Make it easy for customers to order and pay.

With chotu, you can:

  • Enable online payments (UPI, debit/credit card, net banking).
  • Offer Cash on Delivery for local areas.
  • Set delivery time slots (same-day or next-day delivery).
  • Partner with a local delivery person or logistics partner.

This flexibility keeps your customers happy and loyal.

Step 5: Promote Your Store & Attract Customers

Once your online store is live, spread the word!

Use smart, local-friendly promotion tactics:

  •  Share your store link on WhatsApp with existing customers.
  • Print your store QR code on bills and prescription bags.
  • Partner with local clinics to get referrals.
  • Create an Instagram or Facebook page for offers and updates.
  •  Encourage satisfied customers to leave reviews on your chotu store.

Your online presence helps you become the trusted digital pharmacy for your area.

Step 6: Ensure Compliance and Trust

When selling medicines online, following regulations builds long-term credibility.

Keep these essentials in place:

  • Display your drug license number clearly.
  • Ask customers to upload prescriptions for restricted drugs.
  • Sell only verified and unexpired products.
  • Maintain transparency about prices and delivery timelines.

Compliance = trust. And trust = growth.

Step 7: Boost Your Profits with Smart Strategies

Once your online store is running, you can scale quickly by:

  • Offering subscription refills for regular medicines.
  • Adding home delivery within 2–5 km radius.
  • Expanding into herbal & wellness products.
  • Providing seasonal offers (e.g., health checkup kits, immunity boosters).
  • Building loyalty programs for repeat buyers.

Online customers love convenience – keep giving them reasons to reorder from your store.

Step 8: Manage Everything from One Dashboard

With chotu, you don’t need multiple apps or complex systems. You can:

  • Track orders & payments in real time.
  • Manage stock and pricing anytime.
  • View customer details for follow-ups.
  • Monitor sales reports and performance.

Everything runs smoothly – so you can focus on running your business, not chasing paperwork.

Why Pharmacy Owners Choose chotu

Thousands of small business owners across India are switching to chotu because it’s simple, affordable, and designed for local sellers.

Here’s what makes it perfect for pharmacy owners:

  •  Instant setup (go live in seconds)
  • 100% secure payments
  • Multi-language support (English + regional)
  • Zero commission – full profit is yours
  • Easy to update inventory anytime

chotu gives you the tools to grow online while keeping your local connection and trusted brand identity intact.

Final Thoughts

The future of pharmacy is digital + local – and you can be part of it right now.

Your customers already trust you offline. Now, give them the convenience of buying from you online too.

With chotu, you can build your own branded online medical store, manage everything from one dashboard, and grow your business 24/7 – without breaking a sweat.

👉 Start your online medical store today and become your city’s most trusted digital pharmacy.

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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