How to Start Selling Homemade Food Online and Grow Your Business – Build, Launch & Earn with chotu

homemade foods online

If you make delicious homemade pickles, papads, sweets, curries, or snacks, you’re sitting on a goldmine – not just a recipe. Thousands of people today are looking for authentic homemade food online, but they can’t always find trusted sellers. That’s where you come in.

With chotu, you can turn your kitchen talent into a profitable online food business, build your brand, and start selling to customers across your city – all from your phone. No coding, no tech headaches, and no big costs.

Here’s how you can go from homemade to homegrown success in just a few steps.

Why Selling Homemade Food Online Is the Next Big Opportunity

India’s love for traditional, homemade food is stronger than ever. People want safe, healthy, preservative-free food made with love – not factory machines.

Here’s why this is your perfect time to go digital:

  •  Customers prefer local & authentic food brands online.
  •  Homemade food sells fast – because it’s unique and trusted.
  •  You can sell directly to buyers without paying commissions to middlemen.
  •  Your shop is open 24/7 – customers can order anytime.
  •  Work from home – turn your kitchen into your business hub.

With chotu, even a single cook can run a professional online store and start earning like a brand.

Step-by-Step: Start Your Homemade Food Business Online with chotu

Step 1: Create Your Online Store Instantly

Visit owner.chotu.com/sell-online

  • Select a suitable shop template
  • Add your business name (e.g., Ammamma’s Kitchen, Taste of Home, Homemade by Lakshmi).
  • Add your mobile number(whatsapp one)
  • Choose either FREE or Paid version

💡 In seconds, your online food store is live – ready to take orders!

Step 2: Add Your Homemade Food Products

Use our ready-made template or upload photos and details of your dishes. Keep them bright, clean, and mouth-watering!

Add your bestsellers such as:

  •  Mango, lemon, or garlic pickles
  •  Papads & appalams
  •  Cookies, laddus, or sweets
  •  Ready curry pastes or masalas
  •  Millet-based or organic meal mixes

Each product should include:

  • Short, tempting description (“Made with cold-pressed oil & traditional spices”)
  • Ingredients
  • Pack size & price
  • Shelf life

 Pro Tip: Offer small trial packs to encourage first-time buyers.

Step 3: Set Up Payments & Delivery

chotu makes it super simple:

  • Accept UPI or COD.
  • Set local delivery options for nearby customers.
  • Partner with a local courier or offer self-delivery for freshness.

You can even create combo boxes – like “Family Snack Box” or “Pickle Trio Pack” – to boost average order value.

Step 4: Market Your Homemade Brand Online

Once your store is live, let the world taste your creations!

Promote your store like a pro:

  •  Share your store link on WhatsApp groups, Instagram, and Facebook.
  •  Post food photos, reels, or behind-the-scenes kitchen clips.
  •  Print QR codes on packaging so repeat customers can order easily.
  •  Add your store to Google Business Profile for local visibility.
  •  Ask happy customers for reviews – they build instant trust.

When customers see authentic stories behind your food, they connect emotionally – and that’s what drives repeat sales.

Why Homemade Food Sellers Love chotu

chotu is built for local Indian businesses – small sellers, homepreneurs, and food makers. Here’s why it’s the perfect partner for you:

  •  Quick setup: Your store goes live in seconds.
  •  Mobile-friendly: Manage everything from your phone.
  •  Instant payments: Get paid directly for every order.
  •  Multi-language support: Sell in English, Hindi, Telugu, Tamil, and more.
  •  Zero commissions: You keep 100% of your earnings.
  •  Easy sharing: Share your store link anywhere – WhatsApp, social media, even business cards.

With chotu, you can run your entire food business without needing a website designer, marketing agency, or delivery app dependency.

Turn Your Kitchen into a Growing Business

Selling online isn’t just about visibility – it’s about building a brand.

Here’s how you can grow steadily:

  •  Retain customers: Offer loyalty discounts for repeat buyers.
  •  Introduce new items monthly: Seasonal sweets, new pickles, or festival specials.
  •  Sell gift hampers: “Homemade Taste Box” for Diwali, Pongal, or weddings.
  •  Add blog content: Recipes, cooking tips, and health benefits of your products.
  •  Expand to wholesale: Supply to small grocery stores and bakeries online.

Each order becomes an opportunity to make your brand stronger.

Final Thoughts

Your homemade food isn’t just tasty – it’s trustworthy, unique, and in-demand. The only thing missing is visibility.

With chotu, you can take your business online, manage orders with ease, and grow your income – without losing the personal, homemade touch that makes your food special.

It’s time to make your kitchen go digital – because great food deserves a bigger audience.

👉 Start your online food store today and let chotu help you turn your homemade passion into a profitable business!

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
Scroll to Top