How to Take Your cafe Business Online and Grow Your Customer Base – Build, Launch & Scale with chotu

online cafe

If you own a cafe – you already know that your success depends on more than great coffee. Customers crave convenience, discovery, and connection. And today, all three start online.

Whether it’s students looking for “the best cafe near me,” or office-goers searching for “fresh coffee delivery,” your potential customers are already searching – they just need to find you.

With chotu, you can take your cafe business online in minutes – showcase your menu, take digital orders, promote offers, and grow your loyal customer base. No coding, no app developers, no commissions. Just your cafe, online and thriving.

Here’s how you can do it step-by-step.

Why Every cafe Should Go Online

The cafe culture in India is booming – but so is the competition. People want not just coffee, but convenience. Going online gives your cafe a digital identity and helps you serve both dine-in and delivery customers efficiently.

With chotu, you can:

✅ Accept online orders for pickup or delivery.

✅ Build your cafe’s digital brand.

✅ Get discovered on Google search and social media.

✅ Showcase your full menu with images and prices.

✅ Offer loyalty discounts and seasonal combos.

Your cafe deserves more than just local footfall – it deserves digital visibility.

Step 1: Create Your cafe’s Online Store

Go to owner.chotu.com/sell-online.

You don’t need any technical skills – simply:

  1. Select a ready-made template
  2. enter your shop name and mobile number
  3. Choose either FREE or paid version


✅ Within seconds, your cafe’s digital storefront is live – and you’re ready to serve customers online.

Step 2: Add Your Menu & Bestsellers

Your menu is your magic – show it off beautifully.

Upload images and descriptions for your most popular items:

  • Cappuccino (Hot/Cold)
  • 🧁 Chocolate Muffin
  • 🍔 Veg Grilled Sandwich
  • 🥤 Cold Coffee (with Ice Cream)
  • 🥐 Croissant (Butter/Almond)

 Pro Tip:

Highlight your cafe’s specialties – organic beans, handcrafted brews, vegan milk, or unique desserts. These small details create differentiation and attract new customers.

Also, use categories like:

  • “Hot Coffee”
  • “Cold Beverages”
  • “Quick Bites”
  • “Desserts & Bakery”

Your online menu should feel as warm and inviting as your physical one.

Step 3: Offer Delivery, Pickup, or Dine-In Options

  •  Deliver orders locally (within 3–5 km).
  • Allow pre-orders for takeaway.
  • Enable “Order & Collect” for quick pick-ups.
  • 📍 Add dine-in menu links on tables via QR codes.

This flexibility lets you serve all types of customers – online, offline, and in-between.

Step 4: Promote Your cafe Online

Now that your store is ready, it’s time to attract coffee lovers to it.

Use these free, high-impact marketing ideas:

  •  Share your store link on WhatsApp groups (offices, societies, local clubs).
  •  Post daily updates on Instagram & Facebook – latte art, menu specials, offers.
  •  Print your store QR code on receipts, takeaway cups, and cafe boards.
  • Offer “Buy 1 Get 1 Free on First Online Order.”
  • Encourage walk-in customers to order online next time.

When customers start ordering through your chotu store, they’ll return – because it’s quick, simple, and direct.

Why cafe Owners Choose chotu

chotu is built for small business owners like you – practical, affordable, and designed for growth.

Here’s why cafe owners across India are choosing chotu to go digital:

No Commission – You keep 100% of your earnings.

Ready-to-Use cafe Templates – Choose modern, clean designs for your brand.

Mobile-Friendly Store – Perfect on every device.

Instant Payments – UPI, COD.

Customer Engagement Tools – Send offers, updates, and new launches easily.

Multi-Language Support – Sell in English, Hindi, Telugu, Tamil, or any local language.

You don’t need Swiggy or Zomato to grow – you just need your own digital storefront powered by chotu.

Real Story: From Local cafe to Local Favorite

Sneha’s cafe in Hyderabad started using chotu to take online orders. In just 2 months:

  • Online visibility doubled through local search results.
  • Repeat orders grew by 60% from office customers.
  • Delivery sales increased – without paying commissions to apps.

Now, her cafe has loyal customers who order directly from her chotu store – saving costs and building her brand.

Final Thoughts

The cafe business is built on community – and your online store helps you expand that community beyond four walls.

With chotu, you can:

✅ Build your cafe’s online identity

✅ Take digital orders with ease

✅ Retain customers with loyalty offers

✅ Grow faster – without giving away your profit

Your coffee already brings people together. Now let chotu help you bring them closer – online.

Start your online cafe store today

Build your brand, serve your brews, and grow your business with chotu – your partner for local success.

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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