How Bakeries Can Compete with Big Online Cake Brands by Going Digital

bakery online

Large online cake brands have changed customer behavior. People now browse cakes online, place same-day orders, request custom designs, share references on WhatsApp, and expect fast delivery.

But this doesn’t mean small bakeries should feel threatened.

In fact, local bakeries have an even bigger advantage — freshness, trust, authenticity, and personalized service.

By going digital, small bakeries can compete head-to-head with big brands, capture online orders, and grow rapidly without spending on commissions or complicated websites.

The simplest way to do that?

Take your bakery online with chotu — your digital store goes live in just a few seconds.

Why Local Bakeries Must Go Digital to Stay Competitive

Customers increasingly search online for:

  • birthday cakes
  • anniversary cakes
  • photo cakes
  • themed cakes
  • pastries, cupcakes, cookies
  • bread & baked snacks
  • last-minute celebration cakes

If you aren’t online, these customers end up ordering from large online brands — not because they’re better, but because they’re visible.

Going digital instantly gives you:

  • more visibility in your locality
  • higher order volume
  • more repeat customers
  • festival & weekend rush sales
  • direct WhatsApp orders
  • strong customer relationships

Digital presence = competitive advantage.

How chotu Helps Small Bakeries Beat Big Cake Brands

chotu is built for local shop owners who want to sell online without complexity.

✔ Create Your Bakery Store — FREE

Your online bakery storefront looks clean, professional and trustworthy.

✔ Your Store Goes Live in Seconds

No website.

No coding.

No food-app commissions.

Just create → share → start getting orders.

✔ WhatsApp Ordering = High Conversions

Customers can message instantly for:

  • availability
  • custom designs
  • cake notes
  • urgent orders
  • delivery details

This makes your bakery far more flexible than big cake brands.

✔ Look Premium Without Big Budgets

Your bakery gets an online presence that feels like a professional cake brand — without spending thousands.

✔ Free & Paid Plans for Every Stage

Start free → upgrade when you need more features.

How Going Digital Helps You Compete with Big Cake Brands

1. Show Your Menu Like a Professional Online Bakery

Big brands attract customers with beautiful menus.

With chotu, you can list:

  • cake categories
  • pastries & cupcakes
  • breads & buns
  • cookies & biscuits
  • snacks & quick bites
  • festive sweets
  • customised cakes

Short descriptions guide customers and increase orders.

2. Offer What Big Online Brands Can’t: Personalization

Customers prefer local bakeries for:

  • custom cake designs
  • quick modifications
  • handwritten messages
  • urgent same-day orders

Your WhatsApp ordering gives a personalized touch big brands can’t replicate.

3. Deliver Faster Than Any Big Brand

Large brands rely on centralized bakeries and delivery chains.

You can deliver locally within hours, which customers love for:

  • last-minute events
  • school functions
  • office celebrations
  • sudden birthday plans

Local bakers win with speed + freshness.

4. Build Repeat Customers Easily

Bakery customers reorder frequently:

  • monthly birthdays
  • weekends
  • festival snacks
  • office treats
  • school functions

With chotu, they simply save your store link and order again anytime.

Step-by-Step: Take Your Bakery Online With chotu

Step 1: Create Your Bakery Online Store on chotu

Visit owner.chotu.com/sell-online.

In a few simple steps, your digital bakery goes live:

  • Add your store name and mobile number.
  • Choose categories or add your bakery items with short descriptions.

Your online bakery is ready in just a few seconds.

Step 2: Add Your Products

(No pricing required — only product names + descriptions)

  • Cakes (all variants)
  • Pastries
  • Cupcakes
  • Cookies
  • Desserts
  • Savoury snacks
  • Breads
  • Custom cakes
  • Festive selections

Step 3: Accept and Manage Orders Through WhatsApp

Your best sales engine:

  • faster responses
  • custom orders
  • design discussions
  • urgent delivery queries

WhatsApp ordering increases conversion rates significantly.

Step 4: Share Your Store Link Everywhere

Let customers discover you online:

  • WhatsApp status
  • local groups
  • Google Business Profile
  • Instagram & Facebook
  • visiting cards and packaging

This makes your bakery visible 24/7.

Why chotu Is the Smartest Choice for Bakeries

✔ Free store
✔ WhatsApp ordering
✔ Unlimited product listings
✔ Store live in seconds
✔ No tech skills needed
✔ Perfect for cakes, breads, cookies, snacks
✔ Trusted by thousands of local shop owners

Final Word: Small Bakeries Can Beat Big Brands Online

You already have taste, trust, and freshness.

chotu gives you the digital presence to compete — and win.

👉 Create your bakery store in seconds for FREE:

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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