Why chotu Is Not Like Swiggy or Zomato – It Empowers Local Biryani Shops to Sell Online

Across India, biryani shops fuel weekend crowds, office lunches, late-night cravings, and festival feasts. But as food ordering moved online, local biryani outlets found themselves trapped in the Swiggy–Zomato ecosystem – paying high commissions, losing customer relationships, and struggling to compete with big restaurant chains.

That old model is changing.

chotu is giving biryani shops a new digital identity where they own customers, keep full profit, and sell online directly – without depending on aggregator platforms.

And this is exactly why chotu is not like Swiggy or Zomato.

It is built for merchant freedom, sustainability, and growth.

Let’s break down what makes chotu so transformative.

chotu vs Delivery Apps: The Difference That Actually Matters

Swiggy and Zomato are marketplaces. Their business model depends on:

• Commission per order
  
• Listing multiple restaurants together
  
• Showing competitors next to you
  
• Controlling customer relationships
  

chotu is the opposite.

It is a business tool built to empower local shops.

Instead of being one restaurant in a crowded list, you get your own dedicated online presence – fully branded and fully controlled by you.

How chotu Empowers Local Biryani Shops to Sell Online (Without Losing Profit)

1. A Dedicated Online Biryani Store Fully Controlled by the Merchant

Delivery apps never highlight your identity – you’re just another listing.

chotu gives your shop its own mini-site, where customers see only your dishes, not competitors.

This increases trust, brand recall, and direct orders.

Step 1: Create Your Biryani Shop Online Store on chotu

Visit owner.chotu.com/sell-online.

In a few simple steps, you’ll have your digital profile ready:

• Add your store name and mobile number.
  
• Use a pre-built menu or add your products/services with short descriptions.
  

With this, your biryani shop gets a clean, shareable online presence that feels like a personal website.

2. Zero Commission – You Keep Every Rupee

Swiggy and Zomato commissions (20–30 percent) eat into already thin biryani margins.

For many small shops, this turns online ordering into a loss-making channel.

chotu charges zero commission.

Everything you earn stays with you.

This alone helps biryani shops:

• Increase profit
  
• Offer better portions
  
• Maintain quality without compromise
  
• Run sustainable operations
  

This is one of the biggest reasons local shops prefer chotu.

3. Full Access to Customer Data and Repeat-Order Power

Delivery apps hide customer details.

So even if someone loves your biryani, you cannot reach out, build loyalty, or drive repeat orders.

chotu gives you complete customer ownership:

• Phone numbers
  
• Order history
  
• Last ordered items
  
• Frequency insights
  

This helps biryani shops send updates through WhatsApp, build returning customers, and increase weekend order volumes.

Repeat customers drive 70 percent of long-term profit – chotu gives you this power back.

4. Accept Orders Everywhere – WhatsApp, Social Media, Google, QR

Your store link works like a digital identity.

Customers can order from:

• WhatsApp
  
• Instagram
  
• Google Business Profile
  
• Facebook pages
  
• SMS
  
• Posters
  
• Shop QR codes
  
• Food bloggers and group shares
  

No app download.

No friction.

No confusion.

Just quick direct orders.

5. You Control Delivery, Timings, Packaging, and Fulfilment

Delivery apps force strict rules – distance, timings, packaging charges, and delivery SLAs.

chotu gives freedom:

• Deliver yourself
  
• Use your staff
  
• Allow pickup
  
• Set your own timings
  
• Manage peak hours smartly
  

This ensures biryani reaches customers hot, fresh, and on time – exactly the way your shop is known for.

6. Perfect for Biryani Menus and Local Specialities

Your menu on chotu can include:

• Chicken biryani
  
• Mutton biryani
  
• Dum biryani
  
• Egg biryani
  
• Veg biryani
  
• Combo packs
  
• Starters and curries
  
• Family packs
  
• Drinks
  

All displayed neatly in your style, without marketplace noise.

Local favorites are clearly visible, boosting order frequency.

7. Build a Loyal, Local Ordering Base (Your Most Valuable Asset)

Over time, as customers start ordering directly through your chotu store link, you begin to build:

• A loyal customer list
  
• Repeat order cycles
  
• Weekend and evening rushes
  
• Word-of-mouth referrals
  
• Brand trust
  

Many merchants say their chotu store becomes the primary engine for consistent revenue, while delivery apps become optional.

This shifts power back to the local business – where it belongs.

Why Biryani Shops Prefer chotu Over Swiggy or Zomato

Feature	Delivery Apps	chotu
Commission	High	Zero
Customer Data	Not shared	Fully shared
Competitor Clutter	Very high	None
Branding	Minimal	Strong
Delivery Control	Very limited	Full
Profit Potential	Low	High
App Dependency	Required	Not required
Direct Orders	Rare	Guaranteed

For biryani shops that rely heavily on quality, consistency, and word of mouth, chotu becomes a far more sustainable and profitable digital channel.

chotu Helps Biryani Shops Build Something Aggregators Never Provide: Stability

Sustainable food business growth happens when you:

• Own your customers
  
• Own your brand
  
• Own your delivery
  
• Own your margins
  
• Own your future
  

chotu is built exactly for this.

It is not trying to make customers loyal to a platform.

It is making customers loyal to your biryani.

Ready to Take Your Biryani Shop Online and Own Your Customers?

Create your store today for FREE:

👉 owner.chotu.com/sell-online

Grow your brand. Keep your margins. Control your experience.

chotu empowers you, not the marketplace.