Fish shops across India are experiencing a major shift. Customers who once visited local markets every morning now rely on their phones to check what’s fresh, available, and nearby. Convenience has become as important as quality-and seafood sellers who adopt digital tools early are seeing more repeat customers, higher order frequency, and stronger brand loyalty.
This is why the future of fish shops is digital.
And this is exactly where chotu makes things simple.
chotu is not another seafood marketplace.
It is a digital growth partner designed to help local fish shops build their own online presence-without commissions, without complexity, and without losing customers to aggregator apps.
Why Fish Shops Need to Go Digital in 2025
1. Customers search online before buying
Searches like:
- fish shop near me
- fresh fish delivery
- prawns near me
- seafood shop in
…are skyrocketing across India. If your shop isn’t online, your competitors are getting all the visibility.
2. WhatsApp commerce is becoming the new habit
Most customers prefer to order via WhatsApp. It’s easy, fast, and personal. A shop that adapts wins more repeat business.
3. Bigger seafood brands are expanding
Large online seafood platforms are capturing metro cities and tier-2 towns. Local shops need digital visibility to stay competitive.
4. Customers want transparency and convenience
They want to see:
- today’s fresh catch
- availability updates
- cleaned/cut options
- weekend specials
- delivery timings
Digital storefronts make this effortless.
How chotu Makes the Digital Shift Easy for Fish Shops
chotu gives fish shops exactly what they need – without making them dependent on a marketplace model.
Here’s how:
1. Your Own Online Storefront for Seafood
You get a dedicated link such as:
chotu.com/local/fish-shop-in-your-area
Where you can list:
- Rohu
- Katla
- Vanjaram
- Prawns
- Crab
- Pomfret
- Dry fish items
- Weekend specials
No prices required – just clear product menus that look professional.
Your store becomes visible on Google for local search queries, bringing you organic customers.
2. Direct Ordering on WhatsApp
Instead of forcing customers into an app, chotu helps you accept orders directly on your WhatsApp number.
You receive:
- item list
- customer name
- delivery location
- preferred time
This keeps your business personal and strengthens relationships.
3. No Commissions – Ever
Unlike seafood apps that take a cut from every sale, chotu lets you keep 100% of your earnings.
This means more profit from every order and more control over your pricing and business.
4. Easy Inventory Updates
Fish availability changes daily – chotu helps you quickly update what’s in stock.
You can:
- mark items available/unavailable
- post daily fresh catch
- highlight weekend specials
- showcase cleaned and cut options
Customers see your latest offerings instantly.
5. SEO Optimized for “Fish Shops Near Me”
Every store built on chotu is optimized to rank for:
- fish shop near me
- seafood near me
- prawns near me
- fresh fish in
This gives local shops a huge advantage in organic discovery.
Create Your Fish Shop Online Store on chotu for FREE
Visit owner.chotu.com/sell-online.
In a few simple steps, you’ll have your digital profile ready:
- Add your store name and mobile number
- Use pre-built menu or add your products/services with short descriptions
Your store link is instantly shareable with customers.
Why chotu Works Better Than Traditional Seafood Apps
1. You own your customers
All orders go to your WhatsApp, not through an app that controls customer data.
2. No competition on the same page
Your store stands alone – not beside big brands.
3. No forced discounts
You decide your offers and margins.
4. No tech skills needed
If you can use WhatsApp, you can run a chotu store.
5. Built for local shops, not marketplaces
chotu supports the unique needs of fresh fish sellers who update stock daily.
Real Stories: How Fish Shops Are Growing with chotu
Fish shops across India are using chotu to:
- Send daily “fresh catch” updates
- Increase walk-ins with Google visibility
- Promote weekend seafood menus
- Accept pre-orders during festival seasons
- Build regular customer lists
- Reach new customers outside their usual locality
The results?
Higher repeat business, better margins, and stronger branding.
The Future Is Digital – Don’t Let Your Fish Shop Fall Behind
Customers have already shifted online.
Your competitors are getting discovered through search and WhatsApp.
The shops that adapt now will dominate their locality in the next 12 months.
And chotu makes this shift simple, fast, and completely commission-free.
Ready to Take Your Fish Shop Online?
Get started in minutes:
👉 Visit owner.chotu.com/sell-online
👉 Create your store
👉 Share your link
👉 Start accepting online orders
The future of fish shops is digital.
With chotu, it’s also simple.
Frequently Asked Questions
Who is chotu?
What does chotu do?
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
Is chotu same as WhatsApp Business Catalog?
Do customers order with me directly or with chotu?
Do customers need to download chotu?
- Scanning your QR code
- Clicking your shop link
So, there are two apps?
How will my shop look?
Do I need a laptop, Excel, or English?
How much does chotu cost?
How do I get paid?
Will chotu deliver orders?
- Ask customer to pick up
- Send through your boy/helper
- Use Rapido, Dunzo, etc.
Can customers pay cash?
How will I know if I got an order?
Can customers order at night?
My customers have cousins in the USA, can they also order?
How do I promote my shop?
- Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.
- Print QR on your shopboard, visiting cards, no-parking boards.
Will I get new customers?
What is VIP Pass?
- Higher ranking in customer searches
- Ability to edit your shop details
- Priority customer support