Why chotu Is Not a Seafood App, but a Digital Growth Partner for Fish Shops

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For most fish shops and fresh-catch sellers, online competition is no longer limited to nearby markets. Big apps, aggregator platforms, and city-wide seafood brands have changed customer expectations around convenience, freshness, and digital presence.

But here is the truth many merchants miss:

chotu is not a seafood delivery app. chotu is a full-scale digital growth partner for local fish shops.

Instead of acting like an aggregator that takes control of your orders, pricing, or brand, chotu gives you the tools to run your own online storefront, attract customers directly, and grow repeat business on WhatsApp.

This is why thousands of meat, seafood, and grocery sellers choose chotu-because it doesn’t take a cut from your hard-earned margin; it helps you build your own digital identity.

The Problem with Traditional Seafood Apps

Most seafood apps operate like delivery aggregators:

  • They control the customer list
  • They decide discounts
  • They highlight bigger brands
  • You pay commissions per order
  • You compete with other merchants on the same page
  • You lose your repeat customers to the platform

For small and mid-sized fish shops, this model does more harm than good.

Your business is not just about selling seafood-it’s about freshness, trust, and long-term customer relationships.

chotu Works Differently-It Works for YOU

Instead of being a typical seafood marketplace, chotu gives fish shops:

✔ A dedicated online store for FREE

Your own link such as:

chotu.com/biz/12345678

✔ A digital menu for all products

You can list:

  • Rohu
  • Katla
  • Prawns
  • Vanjaram (Seer fish)
  • Crab
  • Boneless fish cuts
  • Special weekend items

No prices required-just clean product listing with photos and descriptions.

✔ WhatsApp ordering system

Customers order directly on your WhatsApp number-not through a shared app.

✔ No commission

You keep 100% of what you earn.

✔ Tools to maintain customer loyalty

You remain the merchant.

You keep your customer data.

You decide your delivery radius.

You grow with your own brand.

Create Your Fish Shop Online Store on chotu for FREE

Visit owner.chotu.com/sell-online.

In a few simple steps, you’ll have your digital profile ready:

  • Add your store name and mobile number
  • Use pre-built menu or add your products/services with short descriptions

Your store will be instantly shareable with customers on WhatsApp, Google Maps, and local groups.

How chotu Helps Fish Shops Grow Faster Than Any Seafood App

1. Show Up in Local Searches Like “Fish Shops Near Me”

chotu pages are SEO-optimized for local intent.

Your store becomes discoverable on search engines for:

  • fresh fish near me
  • fish shop near me
  • prawns near me
  • seafood market in

This brings you free organic customers without paid ads.

2. Keep Your Margins. No Commission Ever.

Seafood apps charge commissions that eat into margins.

chotu charges nothing on orders.

Your business grows without reducing your profits.

3. Build a Loyal Customer Base

Most seafood apps treat customers as their users.

chotu ensures every customer orders on YOUR WhatsApp, not on a shared platform.

This means:

  • repeat customers stay with you
  • you can broadcast offers
  • you can run promotions on WhatsApp Status
  • customers save your number

You are building a repeatable, strong local brand.

4. Support for Both Raw and Processed Seafood Sellers

Whether you sell:

  • Fresh fish
  • Cleaned & cut fish
  • Marinated fish
  • Prawns
  • Crabs
  • Dry fish products

…chotu helps you list everything clearly and professionally.

5. No Technical Skills Needed

You don’t need an app, website, or tech team.

Your entire shop runs through:

  • One chotu store link
  • One WhatsApp number

Why Fish Shops Trust chotu Over Any Seafood App

Fish shop owners choose chotu because:

  • They want independence
  • They want to own their brand
  • They don’t want commissions
  • They want customers to message them directly
  • They want simple digital tools that work for their local market

chotu is built for local shops first, not for large marketplaces.

Real-World Examples of Fish Shops Using chotu Successfully

Across India, fish merchants use chotu for:

  • Daily fresh catch updates
  • Evening discount notifications
  • Listing today’s fresh stock
  • Sunday special seafood menus
  • Pre-booking high-demand items
  • Managing festival season demand

This flexibility is impossible with traditional seafood apps.

The Future of Local Fish Shops Is Digital – and chotu Makes It Easy

Seafood demand is growing, but customer behavior is shifting rapidly toward digital discovery and WhatsApp-based ordering.

A shop that adapts now will:

  • get more walk-ins
  • win more regular customers
  • build a trusted brand
  • stay ahead of competition

chotu ensures you don’t depend on big aggregator apps.

It helps you build your own digital business.

Ready to Grow Your Fish Shop Digitally?

Create your fish shop’s online presence in just a few minutes:

👉 Visit owner.chotu.com/sell-online

👉 Set up your store

👉 Share your link on WhatsApp

👉 Get direct customer orders

chotu is not a seafood app.It is your digital growth partner for the long run.

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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