If you search “how to sell online”, you’ll see suggestions like how to sell on Amazon, Blinkit, Meesho, Flipkart, Myntra, Etsy and more.
Each platform works differently, and the right choice depends on what you sell and how you want to operate.
This article breaks it down clearly-and also explains where chotu fits in for local businesses.
Selling on Major Online Platforms (Overview)
1. Selling on Amazon (India)
Best for: Brands, manufacturers, pan-India sellers
How it works:
- Register as an Amazon seller
- GST is usually required
- List products with pricing, stock, and images
- Amazon handles payments; delivery can be seller-fulfilled or Amazon-fulfilled
Pros
- Huge customer base
- Trust and reach
Cons
- Commission + fees
- Strict policies
- High competition
2. Selling on Blinkit
Best for: FMCG brands, distributors, selected local vendors
How it works:
- Invitation or partner-based onboarding
- Products stocked in Blinkit dark stores
- Platform controls pricing and delivery
Pros
- Fast-moving inventory
- High daily order volume
Cons
- Limited seller access
- Low control for small local shops
3. Selling on Meesho
Best for: Small sellers, home businesses, resellers
How it works:
- Easy onboarding via app
- Some categories allow selling without GST
- Meesho manages shipping and payments
Pros
- Beginner-friendly
- Lower entry barriers
Cons
- Thin margins
- Price competition
4. Selling on Flipkart
Best for: Established sellers, electronics, fashion
How it works:
- GST-based seller registration
- Centralized catalog and logistics options
Pros
- Strong Indian reach
- Large customer base
Cons
- Seller fees
- Policy compliance overhead
5. Selling on Myntra
Best for: Fashion brands, apparel manufacturers
How it works:
- Selective onboarding
- Brand approval required
- Focus on fashion and lifestyle
Pros
- Premium audience
- Fashion-focused discovery
Cons
- Not open to all sellers
- Brand-heavy platform
6. Selling on Etsy (India & Global)
Best for: Handmade, crafts, personalized items
How it works:
- Create a seller account
- List handmade or vintage products
- International shipping often required
Pros
- Global customers
- Niche audience
Cons
- Currency, shipping, and returns complexity
Where chotu Is Different (and Useful)
Selling on chotu
Best for: Local businesses selling to nearby customers
How it works:
- Create a digital shop on chotu
- Add your item or service list
- Share your shop link or QR code
- Customers place orders directly on WhatsApp
What chotu does NOT do
- No payment handling
- No delivery control
- No commission on each order
Pros
- No website needed
- No complex onboarding
- Works with how local businesses already sell
- Full control with the shop owner
Ideal for
- Kirana stores
- Bakeries & sweet shops
- Meat & fish shops
- Medical shops
- Tailors & service providers
Quick Comparison
| Platform | Best For | GST Needed | Who Controls Orders |
| Amazon | Pan-India sellers | Yes | Platform |
| Blinkit | FMCG partners | Yes | Platform |
| Meesho | Small online sellers | Sometimes No | Platform |
| Flipkart | Large sellers | Yes | Platform |
| Myntra | Fashion brands | Yes | Platform |
| Etsy | Handmade sellers | Depends | Platform |
| chotu | Local businesses | No (platform side) | Shop owner |
Which Platform Should You Choose?
- Want pan-India scale & logistics → Amazon / Flipkart
- Want easy entry for online selling → Meesho
- Want instant delivery commerce → Blinkit (if eligible)
- Want handmade/global buyers → Etsy
- Want to sell locally with WhatsApp → chotu
Many sellers actually use more than one:
- Marketplace for scale
- chotu for local repeat customers
Final Thoughts
Selling online doesn’t mean one platform fits everyone.
Big marketplaces work well for scale-but for local businesses, simplicity and control matter more.
That’s where chotu fits naturally-helping local businesses sell online without changing how they already work.