
Imagine this: your shop, up and running online tonight. Customers find it from WhatsApp, Instagram, a QR code or from near me searches. Orders arrive directly to you. You didn’t hire a developer. You didn’t pay big monthly fees. You just set it up, started selling, and it works.
This is the reality for local shops in India today – and for many, it’s the difference between staying small and growing smart.
The Opportunity: Online Is Growing, Yet Local Shops Are Still Offline
- India’s e-commerce market was estimated at around US $163 billion in FY26 and is projected to grow significantly.
- Despite this, approximately 90% of retailers in India still make more than half of their sales offline.
- Over 75% of e-commerce volume in India comes from mobile devices.
- Many local shops in tier-2 and tier-3 cities have yet to tap into this shift – meaning huge upside for those who move fast.
What this means: The online wave is rising. But many local shop owners are still relying mostly on foot traffic, store calls, and repeat walk-ins. If you set up a simple online presence now, you’re getting ahead of your peers and tapping into new customers.
🎯 Why “FREE” Matters for You
When you run a physical shop, every rupee counts. Staffing, rent, inventory, bills – you don’t want to add heavy tech costs or complicated setups. So the key benefits you should look for:
- No heavy development or coding.
- Simple to manage via what you already use (like WhatsApp).
- A store that attracts new online traffic, but doesn’t disrupt your offline sales flow.
That’s where chotu comes in.
✅ Why chotu Is the Right Choice
Here’s how chotu aligns with what local shop owners need:
- Zero coding, no developer needed: You pick a template, upload products (or even skip uploading and sell via chat), and you’re live.
- Minimal cost, high value: The mindset is “almost free” because you’re channeling your current workflow into online orders – no major extra investment.
- WhatsApp-first ordering: Instead of making customers learn a new app, they just message you like usual. Orders come direct.
- Built for your context: Whether you sell pickles, meat, tiffin services, groceries or sweets – the template is tailored for local Indian shops (regional language, mobile friendly, simple pay links).
- Reach + trust: You already have local trust; an online store helps you reach more customers (outside your immediate street). And chotu provides the tech layer without making you the “tech guy.”
🛠 How it Works (in 3 Simple Steps)
- Choose your template (pick your business category)
- Add your details – your store name, mobile number, and then click next, that’s it
- Share your link / QR code – on your shop counter, WhatsApp groups, local social media
That’s it. You’re now a D2C business – direct to customer – and you’re capturing orders online.
What Your Peers Are Doing
- Shops in smaller towns are seeing mobile ordering increase as smartphone penetration rises.
- Even though offline still dominates, the advantage goes to the shop that has both: foot traffic and an online store.
- With e-commerce still only 8 % of total retail in India (as of 2024) but projected to grow to 14 % by 2028, there’s real space for you to expand online before it’s crowded.
🚀 Your Benefits: More than Just “Going Online”
- New customers: Those who prefer to browse on phone and order rather than walk in.
- Repeat sales: Send offers and updates to WhatsApp customers who visited your store.
- Operational ease: Less phone-calls, fewer missed orders, better record of what’s sold.
- Brand credibility: A store link gives you a modern look, even if you’re a small local shop.
- Cost control: Because setup and maintenance are low, your investment risk is minimal.
Don’t Wait – Because Timing Matters
If you wait, your neighbour might go online and capture the phone-order customer you used to get.
Small towns and local communities are now online. As one report said: access, smartphone use and digital payments are increasing in tier-2/3 cities.
Maximizing that now means you lock in the early-mover advantage: local shop + online link = next level.
Final Word: Build, Launch & Grow – Nearly Free
You know your business. You know your neighbourhood.
Now you can make your business work outside your street, inside your community and beyond – without heavy tech or cost.
With chotu, you are not building a complicated website. You are simply giving your shop a link, a screen, a path for customers to order with ease.
Create your online store for FREE. Grow your sales for real.
No fuss. No coding. Just chotu.
Frequently Asked Questions
Who is chotu?
What does chotu do?
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
Is chotu same as WhatsApp Business Catalog?
Do customers order with me directly or with chotu?
Do customers need to download chotu?
- Scanning your QR code
- Clicking your shop link
So, there are two apps?
How will my shop look?
Do I need a laptop, Excel, or English?
How much does chotu cost?
How do I get paid?
Will chotu deliver orders?
- Ask customer to pick up
- Send through your boy/helper
- Use Rapido, Dunzo, etc.
Can customers pay cash?
How will I know if I got an order?
Can customers order at night?
My customers have cousins in the USA, can they also order?
How do I promote my shop?
- Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.
- Print QR on your shopboard, visiting cards, no-parking boards.
Will I get new customers?
What is VIP Pass?
- Higher ranking in customer searches
- Ability to edit your shop details
- Priority customer support
