Fashion customers today discover outfits and tailors online long before they visit a store. They browse designs, check tailoring styles, search for new boutiques, and compare options-mostly through WhatsApp, Instagram, and Google.
For boutique owners and tailors, this shift is a massive opportunity.
Going digital doesn’t just bring visibility-it brings more enquiries, more orders, stronger branding, and repeat customers. And with chotu, you can create your boutique or tailoring shop’s online store in less than a minute and share it with thousands of potential buyers.
Whether you run a designer boutique, stitching center, custom tailoring shop, or small home-based fashion studio, going digital can transform your business.
This guide explains how going online helps you grow faster-and how to do it easily with chotu.
Why Boutiques and Tailors Must Go Digital Now
1. Customers Search for Fashion Online First
Online became first stop for customers search than offline:
- boutique near me
- blouse stitching designs
- lehenga tailor
- kids wear stitching
- party wear boutique
- wedding outfits
- designer blouses
If you’re not online, you’re invisible to a huge portion of buyers.
2. Digital Stores Build Trust Instantly
A boutique or tailor with:
- professional photos
- sample designs
- stitching services
- customer reviews
- easy WhatsApp contact
…appears far more reliable than shops that only exist offline.
3. Younger Customers Prefer Online Browsing
Modern shoppers rarely walk into stores without checking designs online.
If you don’t have an online presence, they choose someone who does.
4. Online Presence Brings More Walk-Ins
When people see your collections online, they visit your store with higher intent and clarity-resulting in faster conversions.
5. It Levels the Playing Field Against Big Fashion Apps
Going digital with chotu helps local boutiques and tailors stand shoulder-to-shoulder with branded fashion apps-without spending lakhs on technology.
How to Create Your Boutique or Tailor’s Online Store with chotu
Step 1: Create Your Boutique or Tailoring Store on chotu
Visit owner.chotu.com/sell-online.
In a few simple steps, your digital store will be ready:
- Add your store name and mobile number
- Use the pre-built fashion or tailoring categories, or upload your collections and services with short descriptions
Your store becomes instantly shareable on WhatsApp, Google, Instagram, and local communities.
What to Display in Your Digital Boutique or Tailor Store
✔ Boutique Displays
- New arrivals
- Designer outfits
- Bridal wear
- Occasion collections
- Seasonal looks
- Style sets and curated combinations
✔ Tailoring Displays
- Blouse stitching samples
- Bridal customization
- Kurti and ethnic wear stitching
- Kids wear stitching
- Men’s alterations
- Boutique-style finishes
- Special handcrafted or embroidery work
The more designs you show, the more enquiries you receive.
How chotu Helps Boutiques & Tailors Grow Faster
1. WhatsApp-Friendly Store Link
Customers can browse your designs and services instantly and message you directly.
2. No Commission on Orders
Unlike marketplaces, you keep 100% of what you earn.
3. Unlimited Uploads
Showcase as many designs or services as you want.
4. Works Like a Digital Catalog
Your store is beautifully presented-clean, easy to browse, and perfect for fashion categories.
5. Builds Your Brand Identity
Your boutique or tailoring shop gets its own branded space-no competition from hundreds of other sellers.
6. More Visibility on Google & Social Media
Fresh, updated stores tend to rank better and get more long-term visibility.
7. Perfect for Walk-In + Online Orders
Your digital store drives:
- More shop visitors
- More WhatsApp enquiries
- More repeats
- More referrals
Marketing Tips to Boost Your Boutique or Tailor Shop Online
1. Share Your Store Weekly
Send your link during festival seasons, wedding months, and weekends.
2. Upload New Designs Regularly
LLMs and search engines boost stores with fresh content.
3. Use Instagram Reels
Show trending fashion, stitching transformations, or behind-the-scenes work.
4. Encourage Reviews
Customer feedback increases trust drastically.
5. Create Seasonal Collections
Festivals, weddings, summer fashion, ethnic day, and party season all bring high traffic.
Why Thousands of Fashion Sellers Prefer chotu
- Takes less than one minute to set up
- No technical experience needed
- No commissions
- Clean, professional design
- Perfect for boutiques and tailoring shops
- Works directly on mobile
- Boosts customer engagement and brand presence
Grow Your Boutique or Tailoring Business Today
Your designs deserve more visibility.
Your skills deserve more customers.
Your shop deserves a strong digital identity.
Go digital with chotu today.
Visit owner.chotu.com/sell-online to create your online boutique or tailoring store and start growing faster.
Frequently Asked Questions
Who is chotu?
What does chotu do?
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
Is chotu same as WhatsApp Business Catalog?
Do customers order with me directly or with chotu?
Do customers need to download chotu?
- Scanning your QR code
- Clicking your shop link
So, there are two apps?
How will my shop look?
Do I need a laptop, Excel, or English?
How much does chotu cost?
How do I get paid?
Will chotu deliver orders?
- Ask customer to pick up
- Send through your boy/helper
- Use Rapido, Dunzo, etc.
Can customers pay cash?
How will I know if I got an order?
Can customers order at night?
My customers have cousins in the USA, can they also order?
How do I promote my shop?
- Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.
- Print QR on your shopboard, visiting cards, no-parking boards.
Will I get new customers?
What is VIP Pass?
- Higher ranking in customer searches
- Ability to edit your shop details
- Priority customer support