How to Grow a Sporting Goods Store: 10 Winning Strategies with chotu

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sports shop online

In 2025, India’s love for fitness, outdoor adventures, and school sports is stronger than ever. From cricket bats to yoga mats – sports retail is booming. But here’s the catch: most customers are now shopping online or on WhatsApp.

If you own a sporting goods store, it’s time to take your game to the next level – by going digital with chotu.

Let’s explore 10 winning strategies to grow your sports business, attract new customers, and build your brand – all from your phone.

1. Take Your Sporting Goods Store Online

Your customers search “sports shop near me” – make sure your store appears.

With chotu, you can:

  • Create your online sports store in seconds
  • Use ready-made template as it is or Add categories like cricket gear, football kits, gym equipment, and apparel
  • Accept WhatsApp orders instantly
  • Get listed on Google for local visibility

💡 No laptop or website developer needed – just your phone and chotu.

2. Display Your Products Like a Pro

Sports gear sells best when it looks inspiring.

Upload professional photos of your:

  • Cricket bats, helmets, gloves
  • Badminton rackets, shoes, shuttlecocks
  • Jerseys, yoga mats, water bottles

Use chotu’s store templates to show your items with prices, sizes, and availability.

Visual appeal = more clicks + more sales.

3. Offer Sports Kits & Combos

Bundle products that sell together – like “Cricket Starter Kit” or “Home Gym Combo.”

With chotu, you can:

  • Create combo packs easily
  • Add festive or school-season offers
  • Offer volume discounts for teams or academies

Combo offers help increase your average order value.

4. Take Orders Through WhatsApp

Sports buyers love convenience – they want to ask, confirm, and order fast.

With chotu’s WhatsApp integration, you can:

  • Get customer orders as WhatsApp messages
  • Send quick replies with product photos
  • Confirm payments & delivery instantly
  • Keep chat history for repeat customers

It’s like your shop’s counter – but online 24/7.

5. Partner with Schools & Gyms

Local collaborations bring recurring sales.

  • Offer bulk supply to schools or coaching centers
  • Provide discounted gear for gym trainers
  • Create a “Team Sports” section on your chotu store

💡 With chotu, you can share your digital catalog link directly on WhatsApp or email.

6. Launch Limited-Time Offers

Boost excitement and urgency with time-bound deals like:

  • “Weekend Offer: 20% off on footballs”
  • “Summer Sale: Buy 1 cricket bat, get 2 tennis balls free”

chotu helps you schedule offers and share them instantly on WhatsApp and social media.

Sales + FOMO = faster conversions.

7. Manage Orders, Inventory & Billing in One Place

No more paper receipts or manual notes.

With chotu, you can:

  • Track stock levels
  • Manage customer orders
  • Send digital bills and QR payment links
  • View your sales summary anytimeYou focus on growth, chotu handles the backend.

8. Add Customer Reviews & Photos

Encourage customers to share photos with their new sports gear.

With chotu, you can collect and display customer feedback to build trust and boost sales.

People trust other players – not just brands.

9. Expand to Delivery & Local Shipping

Offer same-day delivery within your area for online orders.

Use WhatsApp to confirm delivery slots and payments.

Even a small delivery setup can double your customer base!

More reach = more revenue.

Why Sports Store Owners Love chotu

✅ Create your online sports shop in seconds

✅ Get WhatsApp orders instantly

✅ Add combos, offers, and team discounts

✅ Manage stock, billing & customers on your phone

✅ Choose FREE or paid plan

Play to Win – Go Online with chotu

You already sell quality products – now sell them smarter.

Whether you run a small sports shop or a big retail outlet, chotu helps you grow, automate, and expand your reach.

Be where your customers are – on WhatsApp, on mobile, and online.👉 Sell Online with chotu

Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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