How to Start a Coffee Shop: Your 2025 Checklist to Build, Launch & Grow with chotu

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Opening a coffee shop is more than just brewing coffee – it’s about brewing a brand. In 2025, India’s cafe culture is booming, and with chotu, you can turn your coffee dreams into a digital reality – no coding, no hassle, just smooth business.


Step 1: Find Your Flavor – Identify Your Coffee Brand

Every great cafe starts with a vibe. Are you a cozy corner cafe for freelancers? A high-energy espresso bar? Or an artisanal roastery for true connoisseurs?

  • Pick your niche – local, organic, artisanal, or quick-serve.
  • Define your brand name, logo, and story.
  • Use chotu’s ready-made coffee shop templates to instantly set up your online identity.

💡 Pro Tip: With chotu, you can launch your digital coffee store in a day – with your menu, images, and online orders ready to go.


Step 2: Set Up Your Coffee Menu Online

Your menu is your signature. Use chotu’s mobile-first store builder to:

  • Add menu items like Espresso, Cappuccino, Cold Brew, and Desserts
  • Upload tempting images and pricing(optional)
  • Enable “Order on WhatsApp” so customers can message and order instantly
  • Offer combos or subscription packs (like “Coffee of the Week”)

No laptop needed! Manage everything from your phone.


Step 3: Build Trust with Digital Presence

Even the best coffee tastes better when it’s easy to find. With chotu, your store automatically:

  • Gets listed on Google Maps with chotu url
  • Collects WhatsApp reviews
  • Sends instant order confirmations
  • Saves order history so you never lose a regular customer

Step 4: Launch, Promote & Grow Your Store

Once your coffee shop is ready, it’s time to attract the crowd:

  • Share your shop link on WhatsApp groups, Instagram, and Google Business Profile
  • Post daily offers and stories
  • Enable online delivery or takeaway in one click
  • Get analytics on what sells most – cappuccino or filter kaapi?

 Bonus Tip: chotu even helps you cross-sell snacks, desserts, or merchandise with your coffee.


Why Coffee Entrepreneurs Choose chotu

✅ No developer, no laptop – manage your shop from your phone

✅ WhatsApp orders + automatic order tracking

✅ Beautiful, ready-to-use templates for coffee shops

✅ Easy to start, choose either FREE or paid plan


Ready to Brew Your Online Coffee Store?

Stop waiting for “someday.” Your coffee deserves an audience – not just a street corner.

With chotu, you can:

  • Build your coffee shop online in seconds
  • Start taking WhatsApp orders today
  • Grow your customer base every morning

Start brewing. Start earning.

👉 Sell Online with chotu


Frequently Asked Questions

Who is chotu?
Namaste. I am chotu, your friendly shopboy. I make ordering from your shop simple on WhatsApp.
What does chotu do?
Customers can see your full product list online (like Zepto/Blinkit). They add to cart and order directly on WhatsApp.
Is chotu like Swiggy, Zomato, Zepto or Blinkit?
No. Those are delivery apps made for buyers. They control prices, delivery, and own your customer data. chotu is an ordering app made for you, the shopkeeper. You keep full control: prices, payments and your customer info.
Is chotu same as WhatsApp Business Catalog?
Almost, but one big difference: With chotu, you get a ready-made catalog for your shop type. No need to type a single word. Just turn OFF items you don’t sell. Plus, you get a QR code and link to share anywhere.
Do customers order with me directly or with chotu?
Orders come straight to your WhatsApp. chotu does not know what is ordered or who your customer is.
Do customers need to download chotu?
No. They can order by:
  • Scanning your QR code


  • Clicking your shop link

(If they install chotu, it only makes reordering easier.)

So, there are two apps?
Yes, the red chotu app is for buyers, golden chotu Owner app is for you, the shopkeeper. You can install both if you want.

How will my shop look?
Like any online store (Amazon/Flipkart). Buyers can browse, search, and add to cart. Click on LIVE DEMO to see how your shop will look.
Do I need a laptop, Excel, or English?
No. Only a WhatsApp number is enough. Works in all Indian languages. chotu runs only on mobile.
How much does chotu cost?
Starts ₹999, one-time payment. No rent. No subscription. No commission. It’s your shop forever.
How do I get paid?
Customers pay you directly, not through chotu. They can give cash in hand or through UPI (PhonePe, Google Pay, Paytm, etc.). No change in payments at all.


Will chotu deliver orders?
No. Delivery is your choice.
  • Ask customer to pick up


  • Send through your boy/helper
  • Use Rapido, Dunzo, etc.


Can customers pay cash?
Yes. As always.
How will I know if I got an order?
You’ll hear a “ka-ching” on the chotu Owner app and get the order on WhatsApp.
Can customers order at night?
Yes. 24×7. You can deliver when you are open.
My customers have cousins in the USA, can they also order?
Yes. Your shop is now open to the whole world, 24X7.
How do I promote my shop?
When you buy a shop, you get a shop link and a QR.
  • Share shop link on WhatsApp Status, Groups, Instagram, YouTube, etc.


  • Print QR on your shopboard, visiting cards, no-parking boards.


Will I get new customers?
Yes, through your link/QR and local promotion. With VIP Pass, your shop ranks higher on chotu search.
What is VIP Pass?
VIP Pass is a value added service with extra benefits:
  • Higher ranking in customer searches
  • Ability to edit your shop details
  • Priority customer support
How do I buy the VIP Pass?
All shops come with a built-in FREE VIP Pass. You do not need to purchase it right now. You can login to the chotu Owner app to buy the VIP Pass later.
Do I need GST or a physical shop?
No. Just a WhatsApp number is enough. Physical shop is optional.
What does owning a shop mean on chotu?
Like you buy a shop in the real world, you are buying a space in the digital world, which is yours forever.
What if I don’t get orders at first?
Share your shop link with existing customers. Once they try it, they will reorder and refer new buyers. If you have a Google My Business profile, you should update your shop link there too to get more orders.
Who is behind chotu? Can I trust it?
The team has decades of experience at Microsoft, Oracle, airtel and studied at IIT & IIM. They are building chotu with only one purpose: make ordering with local shops as easy as UPI made payments.
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